Blog de Consultoría B2B

There's something I see constantly when I work with B2B Tech entrepreneurs who want to sell high-value services: They have good service. They have a competent team. They have real experience. But its sales results do not reflect its true value. The reason? It's not the market. It's not the competition. It's not the price. It's a glaring lack of clarity regarding your ideal customer (ICP) and the message that makes that customer raise their hand. Without a well-defined ICP, i

The direct guide for technology entrepreneurs in their first 5 years. If you have a B2B technology company, there's something that probably no one has told you directly: Your offer is not clear enough, differentiated enough, or truly attractive enough. I know, it hurts to read this. But if you stay with me in this article, you'll have the tools to start correcting it TODAY and turn your offer into a magnet for the right customers. 1. The real problem: your client doesn't unde